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The Blue Label Collection - Your Urban Riviera

The Blue Label Collection - Your Urban Riviera

Life’s a beach, they say. So let’s bring those airy and carefree vibes to your urban everyday life. These vivid colours, that light, that smell, that breeze – and with the Blue Label Collection, we’ve got that style as well!

The Blue Label Collection - Your Urban Riviera

For the first time we present a full look collection that works in itself but also with the casual to elegant attire in your wardrobe. The Blue Label Collection represents our state of mind regarding a certain cosmopolitan menswear and lifestyle.

The Blue Label Collection - Your Urban Riviera
Those moments when you just wanted to check the time at a glance and get lost in the amazing details of your watch and strap …
The Blue Label Collection - Your Urban Riviera

To The Urban Jungle

At the heart of the Blue Label Collection is our love for vintage jungle jackets. With its simple, but functional detailing and its comfortably casual cut, this garment design has become a staple that hardly leaves the range of any serious menswear brand.

The Blue Label Collection - Your Urban Riviera
ERDL camo and deep blue cashmere… a powerful combination and stylish customization of this all time classic. Buy a single jacket or get your unique jacket + tote bag set here…
The Blue Label Collection - Your Urban Riviera
Each limited Jungle Jacket can be combined with a matching handmade raw denim tote bag.
Just the jacket? Great! As a set they resonate!
Read all about the unique jacket + tote set…

The jungle or fatigue jacket is a mixture of blouse and jacket with a truly timeless silhouette that lends it a Swiss army knife kind of quality. It can be worn with anything and on any occasion, for itself or layered with a button-down shirt or a blazer or …

We wear these jackets all the time. It’s airy and comfortable feel makes it perfect for spring, summer and autumn looks.

Versatile Qualities

Of course we don’t want to present any random jungle jackets – we’ve opted for a limited edition of very rare original late 60s and early 70s vintage pieces in great condition and given a Bulang and Sons twist to these beautifully aged allrounders.

The Blue Label Collection - Your Urban Riviera
Each jacket and bag is numbered. Limited to 50 sets only.
The Blue Label Collection - Your Urban Riviera
No retros, please! That’s why we’ve gone to great lengths in searching for 50 original vintage jungle jackets from the late 60s to early 70s for this special edition project. And customized them to our taste… read about it here

The versatile qualities of the jackets are also what guided us through creating all of the Blue Label Collection. The range has a number of clothes and accessories to combine with these jackets as the base for an easy and breezy lifestyle in the city.

We Got The Blues For You

The beautifully faded tones of olive drab and the amazing ERDL pattern camouflage details are combined with hues of blue all over the collection. Dashes of white, turquoise and other colors all add to the Blue Label vibes of the selected goods.

The Blue Label Collection - Your Urban Riviera
Vivid blues on your wrist… happy to offer you a selection of Original Nos Swiss Tropic straps and stylish accessories.
The Blue Label Collection - Your Urban Riviera

As always, we’ve gone to great lengths to provide nothing but quality materials and certified handcraft in this range, from the vintage jackets to Japanese denim and chambray pieces by Grivec Bros. or the garments from British brand Sunspel.

The Blue Label Collection - Your Urban Riviera
Shop the look... for some late summer vibes.
Your wrist game get’s all the detail and attention … with some great new straps and stylish bracelets.
The Blue Label Collection - Your Urban Riviera
When you choose for a smarter fit – choose the iconic Lee Rider Denim Jacket.
You can buy here

The Blue Label Collection - Your Urban Riviera
A chronograph and a racing style strap – too predictable? Well, in this case, it’s an original vintage NOS Tropic strap that is getting just as rare as this 4-Liner Zenith Daytona.
The Blue Label Collection - Your Urban Riviera
One of the most iconic pieces you should have in your wardrobe. A super soft cotton sweatshirt by Sunspel you can find here
The Blue Label Collection - Your Urban Riviera
For a true Riviera feeling and sunny feel … Sunspel calls this »the perfect t-shirt«. And rightfully so – it’s a refined icon of essential menswear. You can get yours here

Understated And Refined

This continues with the accessories – whether it’s rare leather pieces by Bottega Veneta or Prada, our new Blue Label watch straps, woven bracelets from Spain or Native American jewelry, imported by Harpo Paris. The picks all breathe that understated, refined Blue Label spirit.

The Blue Label Collection - Your Urban Riviera
Oozing Italian cool, this Bottega Veneta document case is sure to turn heads when you bring into a meeting. You can find it here
The Blue Label Collection - Your Urban Riviera
Designed in Spain and hand-woven in Colombia, this bracelets from Guanabana carries a beautiful timeless pattern. Get it here
The Blue Label Collection - Your Urban Riviera
Our look on the wrist this late summer! Inspired by 1950s military and leisure menswear – the new Taupe Brown Retro Leather Watch Strap is an instant classic. You can find it here
The Blue Label Collection - Your Urban Riviera
Like the loops on our custom denim tote bag, we added some real warm leather details to the Blue Label Collection straps. More richness and style in a very subtle mix. You can find this strap here
The Blue Label Collection - Your Urban Riviera
More style and fashion… and more great products from our friends at Grivec Bros. Loose fit Locker Chino, made in one of the best denim factories in Italy out of finest cotton.
The Blue Label Collection - Your Urban Riviera
Back with a vengeance … the Denim Blue Strap is back in our portfolio. With even more depth and detail. We call it retro now, bringing back the distinct heat lines straps showed back in the 40th and 50th. You can buy it here…

The Blue Label Collection - Your Urban Riviera
Harpo has been a strong partner for us since more then a year. And the great popularity has a reason. Amazing style and materials.
We got the blues for you .. united in this elegant Oskar Gydell Blue Miyuki Bracelet you can find here

Shop the right Mojo

The Blue Label Collection by Bulang and Sons consists of altogether great products with the right ingredients for looks which bring your personal urban mojo to another level. Enjoy our exclusive fashion shooting of these stellar pieces and follow the link to discover the full scope of the Blue Label Collection by Bulang and Sons.

Bulang and Sons shop


photography:
campaign, Rob Truijen
products, Alice Primowees


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